Privacy Policy

Last Updated: March 19, 2026

Arena Business Advisors, LLC (dba "The Arena Partners," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.

1. Information We Collect

Information You Provide Directly

• Contact Information: Name, email address, phone number, and business address when you fill out our opt-in forms, book a call, or contact us directly.
• Business Information: Company name, annual revenue range, industry, role, and primary business goals submitted through our assessment forms and intake questionnaires.
• Assessment Responses: Answers to our Exit Readiness Assessment and diagnostic questionnaires used to generate personalized reports and recommendations.
• Payment Information: Billing details processed securely through our third-party payment processor (Stripe). We do not store credit card numbers on our servers.
• Communications: Messages, emails, and other correspondence you send to us.

Information Collected Automatically

• Device & Browser Data: IP address, browser type, operating system, and device identifiers.
• Usage Data: Pages visited, time spent on pages, referring URLs, and interaction with site elements.
• Cookies & Tracking: We use cookies and similar technologies to improve your experience, analyze traffic, and serve relevant content. See Section 6 for details.

2. How We Use Your Information

• Service Delivery: To provide exit advisory services, generate personalized assessment reports, and deliver consulting engagements.
• Communication: To send you the training you requested, follow-up emails, appointment confirmations, and relevant educational content.
• CRM & Relationship Management: To manage your contact record, track your engagement history, and personalize our interactions with you.
• Email Marketing: To send educational content, case studies, and service updates. You can unsubscribe at any time.
• SMS Messaging: If you provide your phone number and consent, we may send text messages related to your inquiry, appointments, or educational content. See Section 5 for SMS-specific terms.
• Analytics: To understand how visitors use our site and improve our content and services.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.

3. Third-Party Service Providers

We share your information with the following categories of service providers who assist us in operating our business:

• CRM Platform (GoHighLevel): Contact management, email and SMS delivery, calendar scheduling, and pipeline management.
• Payment Processing (Stripe): Secure processing of engagement fees and success fees. Stripe's privacy policy governs payment data handling.
• Email Delivery (Mailgun): Transactional and marketing email delivery.
• Analytics (Google Analytics): Website traffic analysis and user behavior insights. Google Analytics may use cookies to collect anonymized usage data.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain our business relationship, or comply with legal obligations. Specifically:

• Active Clients: For the duration of the engagement plus 7 years for tax and legal compliance.
• Leads & Prospects: Until you request deletion or 3 years from last interaction, whichever comes first.
• Financial Records: 7 years as required by tax law.

5. SMS/Text Messaging Terms

By providing your phone number and submitting a form on our site, you consent to receive text messages from The Arena Partners related to your inquiry, including appointment reminders, follow-up messages, and educational content.

• Frequency: Message frequency varies. Typically 1-5 messages per inquiry.
• Opt-Out: Reply STOP to any message to unsubscribe from SMS communications at any time.
• Help: Reply HELP for assistance or contact us at support@thearenapartners.com.
• Rates: Message and data rates may apply. Check with your carrier.
• No SMS Consent Sharing: We do not share your SMS consent or phone number with third parties for their marketing purposes.

By opting in to SMS, you agree to receive messages via automated technology. Consent is not a condition of purchase.

6. Cookies & Tracking Technologies

Our site uses cookies and similar technologies for the following purposes:

• Essential Cookies: Required for basic site functionality (forms, navigation).
• Analytics Cookies: Help us understand how visitors interact with our site (Google Analytics).
• Marketing Cookies: Used to track ad performance and deliver relevant content across platforms.

You can control cookies through your browser settings. Disabling certain cookies may affect site functionality.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to legal retention requirements.
• Opt-Out of Marketing: Unsubscribe from email or SMS communications at any time.
• Do Not Sell: We do not sell personal information. If applicable laws require a "Do Not Sell" mechanism, you may contact us to exercise this right.

California Residents (CCPA)

If you are a California resident, you have the right to know what personal information we collect, request its deletion, and opt out of any sale (we do not sell personal data). To exercise these rights, contact us using the information below.

TCPA Compliance

We comply with the Telephone Consumer Protection Act (TCPA). We obtain express consent before sending any automated text messages or making automated calls. You can revoke consent at any time by replying STOP or contacting us.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our services are designed for business owners and professionals. We do not knowingly collect personal information from individuals under 18 years of age.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Your continued use of our site after changes constitutes acceptance of the updated policy.

11. Contact Us

For privacy-related questions, data access requests, or to exercise any of your rights, contact us at:

Arena Business Advisors, LLC
dba The Arena Partners
3555 Timmons Lane, Suite 1140
Houston, TX 77027
Email: support@thearenapartners.com
Phone: 713-344-7420